What is Search Engine Optimisation (SEO)?

Search Engine Optimisation or SEO for short is the science of customising elements of the web site to achieve the best possible search engine ranking organically on Google, Bing and Yahoo. Good Organic SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times.

The main objective of SEO is to achieve top ranking on search engines and make your website visible to internet users.

SEO is the practice of increasing your website’s visibility by improving its value to the search engines. The more search engines value your site, the higher they will rank it, and the more traffic you will get simply because more people find your website when searching for something they want.

Why a Search Engine Optimisation Is So Important For Your Business?

SEO is pretty much the bare minimum you need to do to make people visit your website. It is like putting up a board and signage if you have opened a new restaurant or a shop on the high street. A well defined SEO plan gives you a road map to achieve web marketing success, drive targeted traffic and convert those visitors into paying customers.

Did you know?

•  Properly done SEO receives 85% of the clicks on a search engine results page
• SEO generates highly targeted traffic at no advertising cost to you
• SEO offers free placement in search engines such as Google, Yahoo and Bing.
• By not showing up well in organic results, you are leaving an open playing field for competitors
  

A long-term SEO plan requires ongoing attention and commitment that addresses three key areas for search engine optimisation:

• On-Page Optimisation (on your website)
• Off-Page Optimisation (outside your website)
• Technical Optimisation (your website structure, code etc)

What Are the Benefits Of SEO To your Business?

A recent study conducted by Marketing Sherpa concluded that whether you are in a Business to Business (B2B) or Business to Consumer (B2C) market, search engine optimisation has the following direct benefits to your business:

The study concludes that an effective SEO brings in the following key benefits:

• Increases visitor traffic to your website
• Increases awareness of your company, products and services
• Generates leads of prospects online 
• Increases online and offline sales