5 Pillars of Direct Response Web Marketing encompasses all the steps you need to take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more again and again.
PILLAR # 1 – Killer Website
With millions of small business web sites competing for visitors, how do you stand out and get the results you’re looking for?
When asked small business owners about their understanding of web marketing activities, the reply is straight forward – “Yes, we have a website.” However, having a website and marketing on the internet are two very different things. Although having a website is an important pre-requisite to web marketing but is only the beginning is meaningless if nobody knows about it.
Technically, a website is simply a collection of documents, images, and other electronic files that are publicly accessible across the internet. In order to achieve online marketing success you don’t just need a website but you need a ‘Killer Website’. Read more about the [intlink id="82" type="page"]1st Pillar of Direct Response Web Marketing here.[/intlink]
Pillar # 2 – Targeted Traffic
No matter how great your website is, unless you’re receiving quality, targeted traffic, it will be useless.
Your website may receive hundreds of visitors each day. However, if they aren’t interested in the products or services you’re offering, your web traffic won’t mean a thing. Read more about the [intlink id="84" type="page"]2nd Pillar of Direct Response Web Marketing here.[/intlink]
Pillar # 3 – Quality List
So you have a ‘Killer Website’ in place and are using tactics to ‘Drive Targeted Traffic’ to your website, what’s next I hear you say? The next step is building your list of subscribers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have shown a bit of interest in your product or service.
‘Quality List Building’, the [intlink id="87" type="page"]3rd Pillar of Direct Response Web Marketing[/intlink], is the life line for e-mail marketing and continual revenues as without a list you will not be able to market your products or service. [intlink id="87" type="page"]Read more about it here.[/intlink]
Pillar # 4 – Web Copy & Content
In order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content.
‘Persuasive Web Copy & Content’, the [intlink id="89" type="page"]4th Pillar of Direct Response Web Marketing[/intlink] is something that majority of the business owners overlook and end up wasting time and effort.
Is there a difference between Web Copy and Content? Yes, absolutely. [intlink id="89" type="page"]Read more about it here.[/intlink]
Pillar # 5 – E-mail Marketing
E-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.
E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate.
E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty. [intlink id="79" type="page"]Read more about the 5th Pillar of Direct Response Web Marketing here.[/intlink]
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