WSM were commissioned by Nitin Kapoor Photography to develop a Local Internet Marketing and Social Media Marketing strategy.

• WSM designed a brand new website for Local Search Engine Purposes
• We also created a Google Places profile
• Plus branding on Social Media Sites such as Facebook, Twitter, Facebook and Flickr.

Web Strategy Marketing

WSM were commissioned by Ephesus Restaurant to develop a Online Lead Generating Strategy.

• WSM designed and commissioned a brand new website to include online table bookings system as well as lead capture form for the Ephesus Club.
• The website was enhanced for Local Search Engine Optimisation purposes including Google Places profile
• Plus branding on Social Media Sites such as Facebook, Twitter, Facebook and Flickr.

Web Strategy Marketing

We are currently building our new website and our content is being updated daily. There are still a few minor tweaks to the layout and theme that we are currently working through so please bear with us whilst we continue to develop these.

We thank you for your patience. If there is anything that you need help with in the meantime please do not hesitate to contact us via email at info@webstrategymarketing.com or call us on 0845 6435629.

Web Strategy Marketing

According to the research conducted by BrightEdge, an enterprise SEO platform provider of 10,000 largest sites on the web and found a 33% increase in placement for Google’s +1 button during the past few weeks. The company found that +1 buttons are now on 4.4% of those sites, up from 3.6% in June and Twitter’s plug-ins are displayed on 3.4% of the sites.

Both Google and Twitter trail far behind Facebook, whose plug-ins, most notably its “Like” button, are on about 20% of the sites’ front pages.

The chart on the left explains the difference between various social media sharing buttons. The study also notes adoption for links to Facebook Pages or Twitter feeds on front pages. Such links are much more popular than buttons, but still, more than half — 51% of the sites — have no Facebook or Twitter link on their front pages.

What Does it mean for your business?

Google +1 recommendations are likely to have an impact on search engine results and Google in particular. Therefore it is important that you consider incorporating this button on your website alongisde other social media sites.

Does your website fall amongst 51% of the sites that do not have any social media sharing buttons?

Web Strategy Marketing

Internet Corporation for Assigned Names and Number (ICANN), the body which monitors registrations of all doamin names worldwide has signalled sweeping changes in the way domain names will be registered going forward ending the domination dot com.

ICANN board has approved a plan to dramatically increase the number of Internet domain name endings called generic top-level domains (TLDs) — from the current 22, which includes such familiar domains as .com, .org, .co.uk and .net.

New TLDs will change the way people find information on the Internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language and script , offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.

The fee for application is quite high ($185,000 per application) which will allow big brands and companies to replace their “.com” and “.net” with website suffixes of their choice. It is anticipated that high-profile entertainment, consumer goods and financial services companies will likely be among the first to apply for their own domain name in a bid to protect their brands.

For example, .apple or .ipad, .hotel, .coke, .bank, .microsoft are quite strong possibbilities. Applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.

What does this mean for a small and medium business?

Firstly, as mentioned before the application process is arduous – the fee is $185,000 and the guidebook is 360 pages – and meant to prevent scammers from grabbing valuable domain names. This puts the customised domains out of reach for an average small and medium business. Big consumer brands and companies spend a lot of money on brand marketing and they have big budgets.

Secondly, it is likely to change how searches will be conducted going forward but the affects are too early to predict.

Thirdly, .com, .co.uk and .net domain names will continue to be used as .com alone as over 94 million registered domain names. There is no need to panic just as yet!

Finally, you will have to adopt the wait and watch policy to understand how this impacts your business. Web Strategy Marketing will ofcourse be keeping a close eye on the proceedings and will keep you updated.

Web Strategy Marketing