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Archive for July, 2010

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Best Practices for Ensuring Success in Social Media Marketing

On 28/07/2010   /   Social Media & Networks   /   Leave a comment

Assessing opportunities in social media marketing may seem like a daunting task paritcularly for a small business – There are thousands of social media platforms out there and not all of them may be right for your business. Like with any marketing strategy, business owners are often challenged to find and build strategies that provide the best opportunities for establishing a relationship with their customers. However, this process becomes much less daunting when armed with key insights and clear objectives to use as a prism for assessing which platforms have the necessary scale and engagement opportunities for your brand.

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7 Reasons Why Your Business Should Be Using Social Media Marketing

On 21/07/2010   /   Social Media & Networks   /   Leave a comment

The buzz around Social Media Marketing (SMM) has been growing in the recent year and at a pace which is difficult to catch up with. People are blogging, connecting with friends on Facebook, posting updates to Twitter, connecting with professionals on LinkedIn. Is your business or organization still on the social media sideline,looking to get into the game but unsure of how to proceed, or are you wondering if the business value is there?

Chances are good that many of your customers or the people you want to reach are on at least one of the social media networks. Opening up your business or organisation to social media and sharing content, personality and giving value create a longer lasting relationship with your customers and members, and ensure your business stays top of mind with them when your products or service is needed.

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Social Media Marketing and Your Business

On 15/07/2010   /   News, Social Media & Networks   /   Leave a comment

Whether you are part of a small or a medium business, or are an individual entrepreneur, your customers are using social media, and there’s no reason you shouldn’t be, too. It costs almost nothing, it’s easy to get started, and it can have an enormous financial impact on your business.

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10 Reasons Why E-mail Marketing Is A Must For Every Business – Part 2

On 08/07/2010   /   Email Marketing   /   Leave a comment

This is the concluding part of the article on [intlink id="352" type="post"]Why E-mail Marketing is a Must for Every Business.[/intlink] Below are the 5 further reasons why your business should be using [intlink id="48" type="page"]E-mail Marketing[/intlink]. 6. It Can Increase Brand Recognition Regular communication with your customers

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